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Immunizing for a Safer Purdue Community

With Purdue using a “personal choice approach” rather than a campuswide mandate, students, faculty and staff had the option to get fully vaccinated against COVID-19 and upload verification of that status or to submit to weekly testing.

MORE THAN 48,858

BOILERMAKERS IMMUNIZED

88%

OF CAMPUS FULLY VACCINATED

89%
OF STUDENTS

95%
OF FACULTY

Incentives to Get Vaccinated Against COVID-19

A Willy Wonka-inspired COVID-19 vaccination promotion put $9,992 — the equivalent of a year’s worth of in-state tuition — into the hands of 10 incoming and returning students ahead of the start of the fall semester. The promotion represented a notable cross-section of the academic community among the winners — pharmacy, biology, engineering, computer science, statistics and finance.

News about the surprised winners grabbed strong local, state and even global media attention.

2+ Million

impressions

(July 23-Aug. 2)

13.8%

engagement

up 100% month over month (typical rate is 3%)

Thousands of Boilermaker faculty and staff joined together to get vaccinated against COVID-19. By taking this public health step, 50 employees were randomly selected for prizes through the Protect Purdue vaccine promotion. Top giveaways included a pair of 2021 football season tickets, two tickets to the men’s 2021 basketball home opener, a reserved parking pass for a year and an annual membership to the Co-Rec.