Expanding Campus Vaccination Efforts
Protect Purdue Summary Report Fall 2021
Immunizing for a Safer Purdue Community
With Purdue using a “personal choice approach” rather than a campuswide mandate, students, faculty and staff had the option to get fully vaccinated against COVID-19 and upload verification of that status or to submit to weekly testing.
MORE THAN 48,858
BOILERMAKERS IMMUNIZED
88%
OF CAMPUS FULLY VACCINATED
Incentives to Get Vaccinated Against COVID-19
A Willy Wonka-inspired COVID-19 vaccination promotion put $9,992 — the equivalent of a year’s worth of in-state tuition — into the hands of 10 incoming and returning students ahead of the start of the fall semester. The promotion represented a notable cross-section of the academic community among the winners — pharmacy, biology, engineering, computer science, statistics and finance.
News about the surprised winners grabbed strong local, state and even global media attention.
2+ Million
impressions
(July 23-Aug. 2)
13.8%
engagement
up 100% month over month (typical rate is 3%)
Thousands of Boilermaker faculty and staff joined together to get vaccinated against COVID-19. By taking this public health step, 50 employees were randomly selected for prizes through the Protect Purdue vaccine promotion. Top giveaways included a pair of 2021 football season tickets, two tickets to the men’s 2021 basketball home opener, a reserved parking pass for a year and an annual membership to the Co-Rec.
