Protect Purdue Summary Report
JAN. 24, 2020
FIRST COVID-19 COMMUNICATION
WEB SESSIONS SINCE WEBSITE LAUNCH
UNIQUE VISITORS SINCE WEBSITE LAUNCH
FROM UNIVERSITY LEADERSHIP TO CAMPUS COMMUNITY
IMPRESSIONS GENERATED BY #PROTECTPURDUE POSTS
Purdue has maintained a central website since March 2020 to inform, educate and solicit feedback on the University’s response to COVID-19.
Purdue produced 1,515 posts using the hashtag #protectpurdue during the 2020-21 academic year.
- Purdue posts generated 32.8 million impressions and over 580,000 “applause” (likes/comments/shares).
- Over 550 Protect Purdue video posts generated 2.6 million views.
- Purdue Marketing produced 90 videos supporting Protect Purdue.
“The entire Protect Purdue team is thrilled with the efforts being made by students, faculty and staff to not only get vaccinated, but also to continue to follow the Protect Purdue Pledge. Like so many of our campus community, we crave a return to a greater state of normalcy with summer and fall events, visitors, protocols and more.”
— ERIC BARKER
Dean, College of Pharmacy
Engaging Greater Lafayette
- Purdue partnered with West Lafayette, Lafayette and Tippecanoe County in creating a healthy and safe environment for campus and its neighbors, and in crafting the Protect Greater Lafayette partner and individual pledges, modeled after the Protect Purdue Pledge.
- Since more than 60% of Purdue students live off campus, Purdue worked with landlords to support students living off campus in adhering to the tenets of the Protect Purdue Pledge.
- As home to one of the nation’s largest fraternity, sorority and cooperative communities — with roughly 20% of undergraduates belonging to one of these organizations — Purdue has worked with students and, where possible, advisory committees and national organizations to promote safe practices in these congregate living facilities.
150+ BUSINESSES AND 170+ INDIVIDUALS HAVE ADOPTED THE GREATER LAFAYETTE PLEDGE, JOINING PURDUE’S COMMITMENT TO HELP STOP THE SPREAD OF COVID-19.